Catering Company Names
- Your Definitive Guide to Naming a Catering
Company
By Steve Sutherland
One of the important steps when establishing your catering company is to choose a suitable business name. A name
is central to your branding and marketing efforts so you really have to put some time into coming up with a good
one.
In this section of the site I've created a detailed guide that you can follow as you go through the process of
brainstorming ideas and making your final selection.
Below you will find a number of articles that offer tips, ideas on guidance on how you can choose the great name
that you need to serve your business for many years to come. I tell you why a name is important and I go through
some of the many aspects that you need to consider when making such a decision.
A name can create in image in the mind of a prospective customer so it's important that it
creates the right image. Your name is just one of the little details that will determine whether you or another
catering business get that phone call from a hot client
with money to spend.
I promise that if you read through the following information you will have some great name ideas pop into your
head. Let's get started.

One great way to get in the naming state of mind is to start looking at some real industry examples.
I've done the dirty work for you and pulled out a selection of names that are currently in use by caterers around
the world. Check out this huge list of catering names and your head will be buzzing with original ideas in no
time. View the list here.
There aren't really any rules for naming a business that you have to follow. There are guidelines
to consider though and many of the world's most successful brand names have certain characteristics. In this
report I set out eight points that you may want to take into account when it comes to choosing a name for your
catering startup. Check out these points here.
There are many different approaches that people take when it comes to choosing a name. Should you pull out your
French dictionary and look for exotic sounding names that represent fine dining? Should you name the business after
your area, yourself, or your first girlfriend? To find out what I have to say on the matter click here.
Got a few friends who won't mind if you bother them for five minutes? I've put together a series of
tips and tests to see if the names that you have in mind are fit enough to take on the rough world of
catering. Go through several knockout rounds and eliminate the names that don't work and hopefully you'll be left
with one that meets all of my criteria. Read these ten tips
here.
Find out which catering business startup guide I recommend above all the others.
Click here for details >>
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